Maleena Pone is a multi-disciplinary creative executive producer, director and storyteller, working at the intersection of broadcast, branded, digital and social media.
She moves fluidly between established institutions and emerging platforms, translating complexity into stories & creative work that resonate at scale.
Known for her rare ability to navigate both creative and strategic terrains, blending rigorous process, deep curiosity and creative leadership to elevate everything she does.
Current & Previous Experience
StoryTell-Her Studios
2023 – Current
Founded a trauma-informed production and personal development studio creating culturally intelligent documentary, factual and brand-led storytelling. Projects are led from concept to delivery, with narrative, process and partnerships shaped around care, authorship and lived experience.
Alongside this, work spans broadcasters, brands and agencies to develop and deliver narrative-led content, from documentaries to social-first campaigns, bringing clarity to complex ideas and aligning teams around stories that connect with audiences with an all-female, global majority lead team.
Untold Fable x Analog Folk Group
2021 – 2022
Bridged cinematic storytelling with digital-first strategy, helping brands move into more culturally relevant, platform-native content. Executively produced & directed international TV commercials and documentary series for brands and broadcasters and supported the development of campaigns that combined craft with speed, inclusive creative talent and narrative with performance.
AMV BBDO
2020-2021
Built and led a social-first editorial function within one of the UK’s leading advertising agencies. Translated brand strategy into content systems and storytelling approaches that enabled teams to produce high-quality, culturally relevant work at scale.