SELECTED
WORK
COMMERCIALS
OOH
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Online
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Social
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Digital
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In App
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TV
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OOH · Online · Social · Digital · In App · TV ·
STELLA ARTOIS x WATER AID [Executive Creative Producer]
A globally distributed TVC combining craft, purpose and storytelling to raise awareness and support for water accessibility initiatives featuring A list talent, Matt Damon.
A global Christmas campaign highlighting the impact of access to clean water, featuring Matt Damon. The film uses a distinctive hand-painted animation style, directed by Em Cooper, to tell a powerful story about time, access and everyday life.
Collaborated closely with agency partner Mother and a NYC-based production fixer to deliver the international production
Oversaw production execution, ensuring alignment between creative vision, agency direction and delivery
Managed stakeholders and client relationships throughout the production process
Supported the translation of a complex, purpose-led narrative into a cohesive and emotionally resonant film
Coordinated teams across multiple locations to ensure smooth delivery of the campaign
The campaign launched alongside a limited-edition Stella Artois chalice, with proceeds supporting Water.org’s mission to improve access to clean water. The film highlights how access to water can transform daily life, particularly for women in remote communities who spend hours collecting it.
AFTERPAY - ‘SHIFTS GEAR’ [Executive Creative Producer & HOP]
A comedy-led advertising campaign featuring F1 superstar Daniel Ricciardo, using his signature wit and charisma to bring the benefits of Afterpay to life in an engaging and accessible way.
Executively produced a series of commercial films built around Daniel Ricciardo’s personality and tone
Collaborated with a co-production partner in Los Angeles to deliver an international shoot
Worked closely with creative and brand teams to shape a humour-led narrative approach
Managed stakeholders and client relationships throughout the full production lifecycle
Delivered content designed for digital and social platforms, balancing entertainment with clear messaging
A high-energy international commercial that leveraged talent and humour to communicate product benefits in a culturally relevant and memorable way, featuring A-lister Daniel Ricciardio.