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Visual · Audio · Live · Streaming · Interactive ·
C4 x Tesco - ‘ULTIMATE RAMADAN BASKET’ [Producer/Director/Editor]
A social-first branded entertainment series for Channel 4 in partnership with Tesco, Ultimate Ramadan Basket brings together creators to explore must-have Ramadan food staples with humour, warmth and cultural authenticity.
Produced with Gold Wala, the series follows talent including Ola Labib, Smash Bengali and Dúaa Karim as they curate their ultimate basket, blending personal taste with accessible ingredients.
Designed for digital platforms including Instagram, TikTok and YouTube Shorts, the campaign reflects a shared commitment to inclusive, culturally relevant storytelling, using food as a lens to celebrate community, connection and everyday rituals during Ramadan.
Featuring Ola Labib, Smash Bengali and Dúaa Karim
BBC THREE - ‘SISTER’ Creator, Producer & Director
BBC Three
A conversation-led series exploring the lived experiences, choices and complexities of womanhood.
Created and directed for BBC Three, SISTER brings together women across generations to share honest, unfiltered conversations about identity, relationships and the defining moments that shape their lives. The series created space for nuance, vulnerability and connection, positioning lived experience at the centre of the narrative.
MIND - ‘TIME TO CHANGE’ [Creative Producer & Director]
A social ad for Time To Change - A campaign led by Mind and Rethink Mental Illness, focused on shifting public attitudes and breaking the silence around mental health.
A social campaign trailer created to support Time to Change, a national movement aimed at ending mental health stigma and encouraging more open conversations across the UK.
Creatively directed, cast, produced and directed the campaign trailer
Developed a narrative centred on real, lived experiences of mental health
Worked closely with contributors to capture honest, personal stories with sensitivity and care
Shaped the film to encourage first-time conversations and reduce stigma
Delivered a piece designed to engage audiences emotionally and prompt behaviour change
BBC Sounds - ‘FRESH TO DEATH’ [Producer/Host]
A BBC Asian Network podcast exploring the British Asian experience of death, grief and loss.
Saima, a young café owner diagnosed with incurable lung cancer before 30, speaks candidly about facing mortality and choosing to live fully. Alongside her, Maleena reflects on losing her brother and father, unpacking grief, identity and the complexity of being left behind. Together, they share an honest, intimate conversation over chai, asking one of life’s deepest questions: why?
Featuring Maleena Pone and Saima Thompson