SELECTED
WORK
CHARITIES & NGO’S
OOH
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Online
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Social
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Digital
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In App
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OOH · Online · Social · Digital · In App ·
NMF x ELAYS - ‘LIVE THE DEEN’ [Creative Lead/Producer/Director]
A micro-instagram documentary exploring identity, representation and self-expression through the lived experience of influencer Hafsah Dabiri.
Developed the creative, produced and directed the film, shaping a narrative centred on authenticity and self-definition
Worked closely with the contributor to capture an honest and unapologetic portrayal of her life
Crafted a story that challenges stereotypes and highlights the complexity of identity
Delivered a culturally relevant, social-first piece designed to spark conversation
Featuring Hafsah Dabiri for NMF, ELAYS & GOV.CO.UK (Social campaign)
MACMILLAN CANCER SUPPORT - ‘Raising Your Voice’ [Producer/Director]
Featuring Judith - an ambassador of MacMillan Cancer Support
A culturally sensitive and informative series that helped raise awareness of patient rights, encouraging individuals to ask questions, challenge inequality and take an active role in their care.
Short-form social documentary series designed to support the Raising Your Voice guide, empowering people from Black, Asian and other seldom-heard communities to advocate for themselves within the healthcare system.
Developed and directed a series of social-first films centred on lived experience and patient voice
Worked closely with contributors to tell personal stories around cancer, identity and healthcare inequality
Translated complex information from the guide into accessible, emotionally resonant content
Shaped narratives to encourage confidence, self-advocacy and open dialogue between patients and healthcare providers
Delivered content designed for digital platforms, ensuring clarity, sensitivity and reach